Matt Booty - consumers should be in this holiday with every Xbox

Booty says no one should feel excluded.

In this Christmas season, the next generation of consoles will be finally there. While the PS5 of Sony is still largely put into the shadows, Microsoft has introduced the next system as well as the future philosophy. Microsoft seems to focus more on ecosystems than systems, and in this vacation you want the consumers to feel comfortable when buying their hardware.

In an interview with the Official Xbox Magazine (February 2020, Edition 186), Booty informed that they want to give consumers the feeling of investing generally in Xbox, regardless of which generation system they will rely on the importance of choice.

I think we want people to feel comfortable when they invest in Xbox. And if this means that you buy an Xbox One S on this holiday or buy a Scarlett next fall — you will feel comfortable in both cases. And this content library, in which you invest, will be further developed in the future, so you do not have to have the feeling of making a decision between the generations, right? I think that's important to us.

This is useful, especially because you said that it can take up to two years until the next Xbox gets exclusive console title. While it can say that it works like a damper for the sale of your hot new system, it seems that you want to offer all those you can on this vacation a wide network.

Tagged with: Microsoft, Xbox One, Xbox Series X